Getting quality online real estate leads is crucial to the success of any realtor working in new construction. With most homebuyers beginning their property search online, a solid real estate lead generation strategy is non-negotiable to meet sales targets.
Real estate lead generation is basically the same for resale properties as it is for new construction. Your system must collect the contact information of people looking for new homes in your area. Whether it’s Google Ads, social media, or CRM systems, utilizing the best tools available will set new home agents on the right growth path.
This guide explores how to generate real estate leads for the new home market including search engine optimization (SEO), landing pages, video marketing, and CRM tools as the most valuable strategies for generating real estate leads. Read on to learn how these tactics can help new construction agents capture and convert real estate leads efficiently.
What is a Real Estate Lead?
A real estate lead is someone who shows interest in buying or selling a property. These leads can be categorized into three common types:
- Cold Leads: Potential customers who are not close to buying or selling or selecting an agent. They may be in your real estate CRM database but have not responded actively to communications.
- Warm Leads: Individuals who have shown some engagement by interacting with newsletters, blogs, or attending events but are not yet ready to buy or sell or choose an agent.
- Hot Leads: Potential clients actively looking to buy or sell, have engaged with your website or content frequently, and are ready to close a deal.
Understanding these categories helps agents tailor communication strategies effectively so that real estate leads pass through the sales funnel efficiently.
Best Ways to Generate Real Estate Leads in the New Home Market
The digital world offers many tools and strategies for generating quality new home leads—only if you know how to use them effectively. Below are some of the most effective ways you can generate real estate leads:
- Google Ads for Real Estate
Google Ads is the most popular online advertising platform for real estate agents. It allows businesses to showcase ads on the top portion of Google’s search results and partner websites such as YouTube, Google Play, and Google Images. Advertisers rely on keywords to display their ads when users search for those terms, making sure relevant audiences see ads.
For example, ads targeting phrases like “new home for sale in [city]” can connect you with ready-to-buy clients.
Why Use Google Ads for Real Estate Lead Generation?
- Target Specific Locations: You can narrow your ad campaigns to certain neighborhoods.
- Instant Visibility: Ads appear at the top of search engine results and increase your chances of being noticed.
- Find New Home Leads: Your ads can be displayed for those with the intent to buy a new home, not a resale property. If a user searches for "new homes in [city]" or "new home developments in [city]", you want your ad to appear.
- Flexible Budget: Set and adjust a budget based on ad performance.
Video Production for Real Estate
Video marketing has become a great asset to reach a broad audience. It helps in creating an engaging online presence. Platforms like TikTok, Instagram, and YouTube allow agents to showcase properties creatively:
- TikTok is perfect for creating short, fun, and engaging videos that showcase properties and give a feel of the community. Adding popular music tracks can help boost visibility and make the clips more engaging.
- Instagram lets you use Reels and Stories for quick tours of properties, behind-the-scenes peeks, and shout-outs from clients—perfect for branding and building a personal connection.
- YouTube is ideal for longer, more detailed tours and insights into the market.
Why does video production work?
Video marketing humanizes the agent’s brand, boosting engagement through visual storytelling, increasing social reach, and building trust with potential buyers.
Websites for Real Estate
Around 93% of home buyers use real estate websites to find their dream home, so it's no wonder that agents are investing in website development to generate more real estate leads.
A well-designed real estate website is the golden ticket for branding and establishing trust with potential clients. Your website is where current or prospective clients can learn about your services and view available listings. It is an opportunity for them to get to know you as an agent.
Interactive features like property search tools and contact forms create seamless user experiences. Your website should also integrate SEO strategies, Google’s rules and standards for website performance, to improve visibility in search rankings, ensuring more real estate leads find your listings and services.
Landing Pages for Real Estate
A landing page for real estate focuses on converting visitors into leads by providing detailed and enticing information about a specific property.
These pages include high-quality images, renditions and floorplans of new homes, virtual tours of a model home, compelling property descriptions, exclusive offers, and clear calls to action, such as “Access Exclusive Offers" or “Contact the Agent.”
Landing pages for real estate help optimize conversions by targeting visitors who click on PPC ads or social media links. Properly optimized landing pages ensure prospective buyers receive the exact information they are searching for, reducing bounce rates and increasing form submissions.
SEO for Real Estate
SEO for real estate agents involves optimizing websites and content to increase their odds of appearing in the local search results. Adding local keywords like “new homes for sale in Kirkland” or “new home communities in [your city]” helps target potential clients searching for new home listings in an area.
Content about market trends, the new home market, home-buying tips, or detailed neighborhood guides can enhance SEO rankings. Agents should regularly publish content to create opportunities to rank on relevant searches and ensure consistent online visibility while maintaining authority in the market.
CRM for Real Estate to Manage Leads
A CRM (Customer Relationship Management) in real estate assists agents in managing all their communication with leads and clients.
It helps agents stay organized by centralizing communications, tracking real estate leads, and managing client relationships so that no opportunities slip through the cracks.
Whether you're dealing with cold, warm, or hot leads, a CRM allows you to personalize interactions and provide timely follow-ups, increasing your chances of closing deals.
Top CRMs for Real Estate Agents
- Real Geeks: This real estate-focused CRM and lead generation platform assists agents in managing their leads more efficiently. It provides lead management tools, website integration, and automated follow-up systems to simplify obtaining and nurturing leads.
- Chime: This CRM and marketing platform has been designed for real estate professionals. The features provided include lead management, marketing automation, IDX integration, and AI-powered tools to assist agents in capturing, nurturing, and converting real estate leads efficiently. Furthermore, this platform provides automated follow-ups, targeted email campaigns, and performance tracking. This makes Chime a powerful solution for agents looking to streamline their workflow and improve lead conversions (from cold to hot).
- Sierra Interactive: This platform is ideal for agents who need integrated websites with IDX functionality to attract leads. It provides tools to engage clients and manage relationships effectively.
- Follow Up Boss: A powerful CRM that centralizes leads from multiple sources into one platform. Agents can keep prospects engaged and increase conversions with automated follow-ups and reminders.
These tools simplify automating repetitive tasks, organizing contacts, providing timely reminders, and making sure that real estate agents stay on track with every lead.
Ready to Generate Real Estate Leads for Your New Home Market?
Agents working in the new home market must utilize digital tools and strategies to generate quality real estate leads and a lot of them. Combining Google Ads for real estate agents, video marketing, SEO optimization, and landing pages increases your online visibility and attracts quality leads with a greater chance of converting.
By experimenting with various strategies and refining their approach, agents can discover the best methods for growing their brand and converting leads into loyal clients.
FAQs
How can a new real estate agent get leads?
Start by using Google Ads for real estate to target buyers, creating videos for Instagram or TikTok, optimizing your website for SEO, and attending open houses or local events. Building a network and using CRM tools helps nurture leads into clients.
Can a real estate agent buy leads?
Yes, platforms like Zillow and Realtor.com sell leads but they are extremely expensive and most leads are not exclusive.
How can video marketing help agents generate real estate leads?
Posting virtual tours or local highlights on Instagram, TikTok, or YouTube makes your listings stand out in crowded markets. Video content builds trust and helps with better engagement, making people more likely to reach out.
What CRM works best for real estate agents?
Great options include Chime, Real Geeks, Follow Up Boss, and Sierra Interactive. These CRMs handle lead tracking and automated follow-ups and help manage clients and marketing in one place.
Is SEO crucial for real estate agents?
Absolutely! Local SEO ensures your website and listings appear when people search for homes in your area. Publishing content about market trends, among other topics, can help you rank higher and connect with potential buyers or sellers organically.
