Moving to Greenville, SC: A Complete Guide

Greenville is a growing city in the heart of South Carolina. Once known as the "Textile Capital of the World," Greenville is among South Carolina’s largest cities, with over 70,000 residents. Moving to Greenville, SC offers a unique Southern charm and modern living mix. 

With picturesque views of the Blue Ridge Mountains, modern amenities, and a lower cost of living than many other popular cities, living in Greenville is an attractive proposition for homebuyers.

If you're considering moving to Greenville, SC, this guide explains the cost of living and median home sale price in the city. It also helps you discover all the fun things to do in Greenville, from outdoor activities to culinary delights.

Moving to Greenville, SC: Is it Worth it? 

Here are the pros of moving to Greenville, SC along with one con to help you decide if it’s right for you.

The Pros

1. Strong job market: Greenville’s job market offers opportunities and is generally stable. The city’s volume of production jobs accounts for 10.2% of local employment compared to the national average of 5.8%. This means that Greenville has a significantly higher concentration of production-related roles, displaying its strength in manufacturing and industrial sectors, supported by major employers like BMW and Michelin.
   
   
2. Affordable Cost of Living: The cost of living in Greenville, SC is about 7% lower than the national average. This makes it easier for families and young professionals to manage expenses. Everyday essentials, from groceries to utilities, tend to cost less here.

• Access to Outdoor Activities: Residents enjoy easy access to parks, trails, and the Blue Ridge Mountains. The Swamp Rabbit Trail, a 22-mile greenway, and Falls Park on the Reedy are local favorites for outdoor enthusiasts.
  
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• The Con
  
  

Rising Housing Prices: Property values have jumped nearly 50% in the last five years. In 2024, the median home sale price in Greenville is around $459,000, according to Bankrate. That’s a 13.7% increase from the average price last year. While this means homes could appreciate over time, it also makes buying a home in Greenville, SC more competitive.

If you plan to buy, you’ll want to act quickly before prices increase.

The Greenville SC Housing Market: Investment Overview

Buying a home in Greenville is a smart investment, especially if you want to flip (buy, renovate, and then sell for profit) or make it your primary residence.

Whether you're a first-time homebuyer or an experienced investor, understanding the Greenville housing market can help you make informed decisions that will pay off.

• Median Home Prices

The Greenville housing market is thriving, with median home prices hovering around $495K in the city and around $909K in downtown Greenville. 

The average home value in West Greenville is around $262,000, up at least 10% from last year, reflecting the city’s rapid growth. Home values have surged by nearly 50% in the previous five years, making real estate in Greenville a solid investment. 

• Where to Live in Greenville, SC

When exploring the Greenville housing market, you’ll find there’s a neighborhood for every lifestyle and budget. Below are some of the best neighborhoods to live in Greenville, SC:

• North Main: North Main is ideal for families, thanks to its numerous tree-lined streets, parks, and schools. It is walkable from downtown Greenville and offers a little slice of suburbia without losing that city feel. Homes are generally expensive here, with the median listing home price hovering around $849,000. Historically, there are a small percentage of homes on the market priced under $400K.
• Augusta Road: Young professionals love it here, thanks to its trendy cafes, boutiques, and downtown vibe. Homes in this area go for around $780,000. It’s a bit pricey, but less so than some other areas like North Main. 
• Sterling: If you're looking for a more budget-friendly neighborhood in Greenville, Sterling could be your spot. With homes averaging about $569,000, It's roughly two miles to downtown. Sterling offers a relaxed, quieter vibe, which makes it a great choice for those who want comfort and convenience.
• Southernside: Like Sterling, this Greenville neighborhood is also all about growth and potential. With a median sale price of $610,000, it's a solid choice for those looking to settle down without stretching their budget.
• Greater Sullivan: Community vibes run deep here. According to locals, Great Sullivan is walkable and with a festive holiday spirit. With home prices averaging $363,379, it offers good value for families and a real sense of belonging. 
• Viola Street: Tucked away and oozing with charm, Viola Street offers homes for around $473,707. Located a mile from downtown, it offers ample space and proximity to the action.
• Brutontown: This is a neighborhood that first-time homebuyers or anyone seeking a more affordable option should consider. The median sale price is around $231,287, making it a great entry point into the Greenville market.

New Home Developments in Greenville, SC

Let’s review a couple of areas in Greenville that are experiencing a new construction boom. 

• Verdae: Verdae has become a hotspot for new homes in Greenville, SC with sleek townhomes and stylish condos popping up. Verdae’s amenities include Legacy Park, Swamp Rabbit Trail, and retail spaces, such as the Verdae Village.  As of 2024, over 1,100 acres of new residential, commercial, and recreational developments were being built in Verdae.
• West End: West End features new mixed-use developments and trendy condos. This area blends Greenville’s past with a fresh, urban vibe. Recent developments include mixed-use spaces featuring trendy cafes, boutique shops, and upscale dining options. Design plans have also been unveiled for a new mixed-use hotel and a 400-space parking deck on Howe Street.

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• Greenville vs. Other Cities

Compared to similar-sized cities, Greenville offers an outstanding balance of affordability and lifestyle. The cost of living in Greenville, SC is lower than in nearby towns. 

According to a cost-of-living comparison calculator, Greenville is 9% cheaper than Charlotte and Raleigh, NC. Asheville, NC, and Charleston, SC, are 11% and 12% more expensive than Greenville. Compared to San Francisco, however, living in Greenville, SC, is 91% more affordable while offering a relatively high quality of life.

Top Reasons People Move to Greenville, SC

Whether to advance your career or enjoy the lively community, people find plenty of reasons to call Greenville home.

• Career Opportunities

Greenville’s job market is booming, particularly in manufacturing, healthcare, and technology. Major employers like BMW, Michelin, and Prisma Health anchor the economy, providing diverse employment opportunities. 

The area is also experiencing job growth at a rate higher than the national average, with a 0.7% increase recently reported and projections of 39.8% growth over the next decade.​

• Manufacturing: Significant players like BMW and Michelin have massive operations here. BMW’s plant in Spartanburg, just a short drive away, employs thousands. Michelin’s U.S. headquarters has been in Greenville for decades, offering plenty of employment opportunities in everything from production to engineering. 
• Healthcare: The healthcare sector has been growing steadily, meeting the needs of Greenville’s expanding population. Prisma Health is the largest healthcare provider in the area, offering many roles for medical professionals and support staff. But there are more healthcare companies in Greenville, SC, from UnitedHealth Group to Abbott, Bon Secours, and Optum. 
• Technology and Innovation: The tech scene in Greenville has been rapidly growing and is home to companies including Fluor Corporation and GE Power. For those in IT, software development, or engineering, Greenville offers a tech-friendly environment with companies like Cognizant Technology Solutions, Wipro, Concentrix, Tata Consultancy, and IBM located in Greenville.
  
  

• Central Location

Greenville is located between Atlanta and Charlotte, making it convenient for road trips and weekend getaways. The city is also near Asheville’s Mountain attractions, offering fun and invigorating outdoor experiences.

• Cultural Hub

Greenville has it all if you’re a fan of art, music, and cultural events. The Peace Center hosts annual concerts, plays, and other live performances. Then, there’s Artisphere, the annual festival celebrating local and national artists. It’s a community favorite and attracts crowds from all over.

Greenville's museums, like the Upcountry History Museum, offer rich local history. You can also explore the Greenville County Museum of Art, known for its Andrew Wyeth collections. Plus, if you’re into seasonal festivities, the Fall for Greenville Festival brings food, live music, and culture together for a fun weekend. In other words, there’s always something happening.

• Outdoor Activities

There are plenty of things to do in Greenville, SC, especially for those who love the outdoors. Here's a closer look at the must-visit parks and trails for the adventurous souls in Greenville:

• Falls Park: You can start with Falls Park on the Reedy, a downtown 32-acre park featuring a stunning waterfall and the iconic Liberty Bridge. It’s perfect for a morning stroll or a family picnic.
• Swamp Rabbit Trail: Swamp Rabbit is a 22-mile multi-use trail ideal for biking, hiking, or a peaceful walk. On weekends, families, cyclists, and runners enjoy this scenic path. It’s a local favorite for staying active.
• Lake Conestee Nature Park: If you want a nature escape, you can head to Lake Conestee Nature Park. It’s a 400-acre oasis with many hiking trails, bird-watching spots, and water sports. You might even see a heron or two.
  
  

• Awards and Recognition

Greenville isn’t just charming—it’s an award-winning city. In 2012 and 2017, CNN Money named it one of the "Top 10 Fastest Growing Cities in the U.S”. This is a testament to the city’s growth, friendly vibe, and lively downtown. 

Bloomberg also named Greenville the Third-Strongest Job Market and one of the Best Places to Start Over in 2010. Furthermore, Forbes named Greenville one of the “25 Best Places to Visit in 2020.”

With accolades like these, it’s no wonder people are moving to Greenville. 

• Strong Community and Family-Friendly Atmosphere

Many neighborhoods in Greenville, such as North Main and Five Forks, are known for their family-friendly atmosphere. They offer good schools, parks, and a sense of community, attracting families seeking a balanced lifestyle with access to amenities and outdoor activities.

• Cost of Living in Greenville, SC

Greenville’s cost of living is about 9% lower than the national average, making it attractive for homebuyers. 

Utilities cost, on average, around $182.86 monthly, 9% lower than the national average. Healthcare expenses are 5% higher than the national average. The affordability of Greenville and its amenities make it an ideal choice for home buyers.

Fun Things to Do in Greenville, SC: Entertainment & Nightlife

Greenville offers a vibrant nightlife with a mix of live music venues, rooftop bars, cocktail lounges, and breweries. Whether you want to enjoy a laid-back evening or dance the night away, there are lots of fun things to do in Greenville, SC.

• The Radio Room: For live music lovers, The Radio Room hosts everything from indie bands to comedy nights. Locals love the laid-back vibe and eclectic performances. 
• UP on the Roof: This rooftop bar offers stunning views of downtown Greenville and the Reedy River. It’s ideal for a night out with friends or a romantic evening, featuring craft cocktails and a scenic sunset view.
• Ink N Ivy: A lively spot with a DJ on weekends, Ink N Ivy combines a casual vibe with dance-floor energy. It’s known for its vibrant decor and draws a diverse crowd for late-night fun. 
• Falls Park on the Reedy: If you prefer something more low-key, you can also head to Falls Park on the Reedy. During warmer months, you’ll find outdoor movie nights and pop-up events. This makes it an excellent spot for family fun. 
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Best Places to Eat in Greenville

Greenville’s culinary scene is another big reason people love it here. You’ll find some of the best places to eat in Greenville, SC right in the heart of downtown.

• Jihanna: Jianna, an Italian restaurant in Greenville, SC, known for its handmade pasta and fresh oysters, is a local favorite.
• The Anchorage: The city is also home to The Anchorage, which offers a seasonal menu featuring locally sourced ingredients. 
• Swamp Rabbit Cafe & Grocery: If you’re more into casual vibes, Swamp Rabbit Cafe & Grocery has fresh sandwiches and locally roasted coffee. It’s also a fun place to pick up homemade jams and baked goods.
• Euphoria Greenville: Greenville is also known for its food festivals. Euphoria Greenville is a top event celebrating the region’s culinary talents with wine tastings, chef demos, and exclusive dinners. 
• Soby: For a taste of the South, there’s Soby’s. Their shrimp and grits are legendary.

Moving to Greenville, SC: Is it Right For You

Moving to Greenville, SC is a smart choice for homebuyers seeking a balance of lifestyle and return on investment. With median home prices rising nearly 50% over five years, investing in the Greenville housing market should pay dividends. The city's job market, anchored by major employers like BMW and Prisma Health, adds to its appeal. 

From affordable new homes to luxury living, there’s a fit for every budget. Plus, the cost of living in Greenville, SC remains competitive, making it easier to settle in without breaking the bank. With a mix of career opportunities, cultural attractions, and outdoor activities, Greenville is a place where you can build a future and feel at home.

FAQs

Is Greenville, SC, a good place to relocate??

Yes, Greenville, SC is one of the best places to start over and a great place for young professionals. With a 9% lower cost of living than the national average and a strong job market, Greenville offers an excellent quality of life for families and professionals. Greenville's mix of job opportunities, cultural events, and beautiful scenery is perfect for those seeking a balanced lifestyle.

What are the hottest real estate markets in South Carolina?

Greenville ranks among the top three, alongside Charleston and Columbia, due to rising property values and employment growth. Greenville’s mix of affordable housing, a thriving job market, and scenic surroundings make it a prime destination for buyers. While Charleston boasts coastal appeal and Columbia has a strong government presence, Greenville shines with its blend of urban charm and outdoor activities. 

Which neighborhoods in Greenville are the best?

The best neighborhoods in Greenville include: 

• Downtown Greenville: Urban living with easy access to restaurants and shops
• Augusta Road: Historic charm combined with upscale amenities
• Five Forks: Spacious homes and family-friendly amenities

Are housing prices dropping in Greenville, SC?

No, housing prices in Greenville, SC continue to rise, reflecting the strong demand in the market. The median sale price per square foot in Greenville is $300, a 14.3% increase from the previous year. While some areas may experience minor short-term adjustments, the trend shows consistent growth. However, the cost of living in Greenville, SC is still more affordable than in many larger cities, making it appealing for homebuyers.

Is Greenville an excellent place to invest in real estate?

Yes. With median home values rising by 50% over the last five years and strong rental demand, Greenville offers excellent returns on investment.